As of April 21, 2015, ‘mobile-friendly’ became an official SEO Google ranking issue. According to the update, mobile-friendly website pages now rank higher in mobile search engine results and, as a result, those pages that weren’t optimized for mobile devices experienced diminished traffic on smart-phones.
This leaves a typical business website owner with only a few choices.
1. Ignore this reality and experience a drop in mobile device searches.
2. Build a separate ‘mobile-friendly website’ which will come up as a default on mobile devices and satiate Google’s requirement.
3. Recreate your website to be responsive (mobile friendly).